Jazzman Records was established by Gerald Short in the '90s as a music dealer. Later he went on a mission to re-release the best and most obscure and rare tracks from the late '60s and early '70s. The aim was to bring the long forgotten sound that didn't get any recognition in that time period. As well as running the Jazzman label he went on to set up two more labels, 'Stark Reality' releasing even more obscure but modern produced music, and 'Funk45' to reissue Deep Funk rarities. He later set up 'Soul Spectrum' and 'Soul7' to reissue Northern & Modern Soul rarities, and the 'Jukebox Jam' series reissuing '50s RnB, jive & blues rockers.