3 Plays

Produced by Noah "40" Shebib

For the second of our Drake themed playlists, we’re tying things in with our Produced by series and taking a closer look at the man chiefly responsible for crafting the Drake sound.

Noah “40″ Shebib is one of the hottest producers in the world right now after his work with Drake and his standout tracks for Alicia Keys, Trey Songz and Lil Wayne but that reputation went stratospheric in November 2011 with the release of Drake's second album, “Take Care”, on which he’s produced most of the tracks on the record and had at least a hand in producing the others.

His style draws mainly on deep funk and ambient electronic textures creating a distant, washed out sound that aches with a kind of numbed sadness which frames Drake’s voice and confessional, introspective lyrics perfectly.

Like with the other Drake playlists, we’ll be updating this one with each new track that “40″ does so make sure you subscribe now and get in on the ground floor to watch the rise of one of the freshest talents in modern urban music.



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