In the Seventies, soft rock and hard rock merge to create a more commercially oriented genre : Arena or Album Rock.
Rather than creating music to sell by single track; the bands rely on whole albums and concerts to sell their music.
REO Speedwagon were one of the leaders.
You will also find work by Meat Loaf, Pat Benatar and Boston here.
photo credit: Kaptain Kobold via photopin cc
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